Travis J. Reap, CFP®, MBA
Senior Wealth Advisor, Managing Director
As a CERTIFIED FINANCIAL PLANNER™ with 25 years of experience, I’ve built my career on helping individuals, families, and business owners align their financial decisions with the life they want to live—and the legacy they want to leave behind.
My practice focuses on holistic wealth planning, which means I work closely not only with clients, but also with their CPAs, attorneys, insurance professionals, and bankers to create a fully integrated strategy. Whether you're a physician planning for retirement, a business owner navigating succession, or a family focused on preserving generational wealth, I take pride in bringing clarity, structure, and personalized advice to every relationship.
Before co-founding Eagle Legacy Wealth, I spent time at Wells Fargo Advisors, Royal Alliance, and The MONY Group. I hold a BA in Economics from Union College and an MBA from the University of Phoenix.
Outside the office, you’ll usually find me at a sporting event, on the golf course, or taking a road trip to Saint Augustine with my family. I’m also passionate about giving back through organizations like Hands on Jacksonville’s Blueprint for Leadership and the National Day of Service.